Search Engine Optimization
Search engine optimization, also known as placement and positioning, is the process
of optimizing and promoting a website over the Internet for top rankings in search
engines. Website optimization, thus, is the process of improving a web site so that
it tallies with search engine algorithms and thus stands a higher chance of quicker
indexing and higher rankings. It's the first step in achieving higher rankings.
Only after optimization can you submit a site and hope for good results.
The vast majority of Internet users find new web sites by using a search engine.
Search engines generate more than 85% of Internet traffic and are responsible for
approximately 50% of commercial transactions on the net. Hence, a position within
the top 20 listings of a major search engine tremendously increases traffic to your
web site and improves the probability of e-commerce on your website.
The method for improvement in ranking on the search engines is scientifically designed
to meet the requirements of the search engines. The understanding of serach engines
comes from regular and thorough analysis of the trends in the constantly evolving
arena of SEO.